Client Results
Strategic Product Development and Market Timing Research for an Activity Mapping Company Gives a Key Insight
MapAdventure Co. (MAC) offers users a private and personalized way to document and share their adventures through maps, allowing them to post content to location pins privately unless they choose to share it with others. MAC aimed to enhance their app’s design and functionality to cater to an expanding market of travel enthusiasts.
MAC faced the challenge of developing a competitive and engaging mobile application in a market saturated with travel and mapping apps. The company needed to ensure their product stood out while aligning their development timeline with market demands and travel trends.
We utilized our expertise in branding, customer experience (CX), UX and design, and product innovation to address MAC’s challenges. We began with a thorough diagnostic assessment of the existing app design and user experience, identifying areas for enhancement. Our branding efforts refined MAC’s visual and emotional identity, making it more compelling. Simultaneously, we overhauled the app’s user interface to ensure a seamless and intuitive experience.
Our interventions led to the complete development of a best-in-class mobile app with industry-standard design and user experience. The strategic decision to pause development until 2025 positioned MAC to capitalize on the anticipated surge in global travel, aligning their product launch with peak market demand.
The enhanced branding and app design significantly improved MAC’s market presence and user engagement. Aligning the development timeline with global travel trends positioned MAC for substantial growth and customer acquisition once the app is relaunched.
A key recommendation was to pause app development until 2025, aligning with projected global travel trends for maximum impact.
At Usercible Consulting Group, we measure our success by the achievements of our clients. Our commitment to delivering exceptional strategic solutions is reflected in the tangible results we've helped our clients achieve. Below, you'll find a selection of case studies and success stories that highlight the transformative outcomes we've facilitated across various industries. These results are a testament to our collaborative approach, innovative strategies, and relentless pursuit of excellence.
Strategic Product Pivot saves a company from wasting resources
Ent Talk Co. (ETC) aimed to develop an internal communication tool for large-scale organizations to enhance employee interactions and streamline internal communications. However, ETC faced significant challenges in a competitive market, especially with the simultaneous launch of Meta’s Workplace, a similar product.
