Client Results
Building the Leading Paying Guest Platform for India’s largest real estate portal
Estate Portal Co. (EPC), India’s largest real estate portal, sought to develop a specialized platform for paying guest (PG) accommodations. The aim was to create a comprehensive and user-friendly service that would cater to the growing demand for PG listings and streamline the search and booking process for users.
We applied our expertise in branding, customer experience (CX), UX, and product innovation to develop the PG platform. The initial phase involved extensive market research and user feedback analysis to understand the needs and preferences of PG seekers and owners.
Our branding efforts focused on creating a distinct identity for the PG platform that aligned with EPC’s overall brand but also stood out in the market. We redesigned the user interface to provide a seamless and intuitive experience, making it easy for users to search, view, and book PG accommodations.
We introduced features like verified listings to build trust and enhance user confidence. Additionally, we implemented robust customer support and feedback mechanisms to ensure high user satisfaction and continuous improvement.
The comprehensive PG platform was successfully developed and launched. The new platform significantly boosted EPC’s market share and user engagement. Daily traffic surged to 30,000, establishing EPC as the No. 1 platform for PG accommodations. User engagement saw a 10%+ increase in blended conversions, and user ratings for PG services consistently exceeded 4.5 stars. Revenue growth was substantial, with over 60,000 listed PG accommodations, including paid listings.
EPC’s transformation into the leading PG platform underscores the importance of strategic branding, user-centric design, and continuous innovation. Our comprehensive approach not only met but exceeded the project’s objectives, positioning EPC as the dominant player in the PG market.
Within three months of its launch, EPC’s PG platform became the leading service in India for PG accommodations.
At Usercible Consulting Group, we measure our success by the achievements of our clients. Our commitment to delivering exceptional strategic solutions is reflected in the tangible results we've helped our clients achieve. Below, you'll find a selection of case studies and success stories that highlight the transformative outcomes we've facilitated across various industries. These results are a testament to our collaborative approach, innovative strategies, and relentless pursuit of excellence.
Strategic Product Pivot saves a company from wasting resources
Ent Talk Co. (ETC) aimed to develop an internal communication tool for large-scale organizations to enhance employee interactions and streamline internal communications. However, ETC faced significant challenges in a competitive market, especially with the simultaneous launch of Meta’s Workplace, a similar product.
