What are the benefits of a UX Audit?
If you know there’s pain or friction in your user experience, a review of your current UX can help create a short-term roadmap. Through a UX audit you’ll discover why conversions are low, how to enhance on-boarding, why retention may be low, or any other issue you’re currently experiencing. The ROI of user experience is clear, so auditing to find out where you’re deficient will pay dividends.
All of this results in empathy with your customer. You’ll have a more clear understanding of who is using your product, so there will be a fundamental shift in what you know about the people using your product once it’s all said and done.
After this audit you’ll be able to definitively say “We found this opportunity for improvement, so let’s use those learning when we redesign.”