We are an experienced team that is purely focussed on the Research-based Design process.

We understand the complexity of what is involved in enabling world-class experiences, both from an organizational and start-up perspective.

Our Process

1 Research

We apply qualitative and quantitative techniques for collecting the information so you know how well you perform compared to your competitors. Our usability experts conduct a comprehensive analysis of your Product and Market. Once done our report includes a prioritized list of recommendations for helping you satisfy user requirements. Understanding the needs of the people that you are designing for, is key not only to the project and outcome but also to an effective business model There is no such thing as ‘one way’ to complete effective user research. Every project has their own set of restrictions albeit budget, access to audience or time constraints.

Understanding the Problem User journeys Service Mapping Persona Creation Behavioural analysis Mental modeling Card sorting Quantitive metrics Understanding of internal and external business processes Scenario Modelling Understanding ‘why’ Value-proposition Competitive analysis User experience (UX) recommendations Technical and Information architecture (IA) Digital marketing strategy Content strategy Customer experience Competitor research and analysis design.

2. Planning

We work with your team to evaluate how well your content and information is organized, structured and labeled. We apply a research-driven systematic approach to collecting data so that the recommendations are based on evidence.

3. Design

Ease of use can make or break a digital experience. We work closely with our clients, researching, sketching, prototyping, iterating and testing solutions to ensure they’re simple, usable and delightful. User experience design (UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the service/product. The user interface is the point at which your customer interacts directly with your product. We meticulously design beautiful, intuitive interfaces that are easy to understand and delightful to use. Effective user interface design is the anticipating of user needs at the interface level. Before user interface design can be completed, effective user research needs to be completed to provide the designer with enough information to design effectively. At

At Usercible, we realise the true importance of getting the user interface correct, as usually, it’s where all the hard work that has gone before, comes to life. We ensure that the interface meets the needs of your user by completing effective user testing workshops. We think strategically when leading projects from inception, and prefer to use Lean methods for driving user interface designs. We do this by building component libraries, and by defining patterns for reuse. This enables us to produce designs that are of high-quality at speed. Lo-fidelity prototype/concept creation Concept/prototype validation Game storm Creative direction Information architecture Digital strategy Service Design Wireframing & user experience Concept design

4. Analysis

User testing an effective technique for testing designs or services out with users to gain feedback on how the users will use the design. AtUsercible, we consider user testing as one of the key principles of designing experiences. Testing validates the direction of the design or service.

It also allows us to uncover issues that the user may face when using the design or service. Depending on the project’s requirementsUsercible can user test at our offices in India, off-site or even remotely when required. The standard output of user testing will be series of opportunities that have been identified during the testing. These items are then put back onto the board for the design team to rethink, and to reevaluate how to redesign a solution that better meets the needs of the user(s).

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Usercible Design & Research is trusted by some awesome companies

We have had the privilege of working with some of the leading names in business as well as many exciting entrepreneurial and start-up companies. No matter what size the client, we are dedicated to providing the highest quality work and the greatest possible return on investment.

“I worked with Usercible on my first app. where, they helped us more than his area of work. Ashok is very creative, very warm and positive person to work with.He translated requirements into designs which are aesthetic, functional and productive at the same time. Was great working with him. Wishing him a great future.”
Pankhuri Joshi - CEO & Founder, Best of The Bumps
” We took Usercible’s help in redesigning our mobile app for both Android and iOS. We are happy with the creative inputs and knowledge of the UI space and latest design principles. Our new app design is very good – both looks, as well as functionality and we, are excited to launch it soon.”

Aseem Sood - CEO at Impact Research and Measurement Pvt Ltd; Director, AMEC; VP, FIBEP
“Usercible gave us several tips to improve our Android as well as iOS app. We were very impressed with his knowledge in mobile UI/UX. We shall soon be releasing our iOS app and update to Android app after incorporating his inputs. We are very grateful to USercible for helping us out”
Deepak Goel - Founder at KC, Serial Entrepreneur, Advisor to several startups, TEDx speaker, Investor
“Ashok is a hard-working and energetic professional. I recommend him and his company Usercible for UX/UI tasks.”
Bijay Baniya - Founder & CEO at Sparkwork Software Oy
Ashok Mahiwal
Ashok MahiwalFounder - UX & CRO Consultant
A proven Innovator and Marketer with 12 years of experience in building innovative design & marketing them across diverse mediums with experience in user-friendly products & services for Web and Mobile.
Salil Shail
Salil ShailCreative Director
An animation film designer / story–artist with 18+ years of experience in the business of Illustration, design, cartooning, photography & award winning international episodic and feature film projects