In most of our projects, we are involved with the Founders from the inception of the project. That means we are also involved in the naming of the product and along with it the creation of the brand identity.
Being ordinary just won’t do. Being memorable is important. It’s also important to understand the story behind the inception of the idea. We use your narrative to inspire the construct of your brand identity and come up with a unique brand mark and typography to make it memorable. Your opinion matters a lot. So this process is also extremely collaborative because, for us, it’s important that you feel emotionally attached to your new brand identity.
Along with the brand identity design, we also create the brand guidelines which details out the color palette, typography, and visual designs for the usage of the identity in various media and collateral. As we keep working on the project, these brand guidelines are fine-tuned and enhanced as a live document, so that all scenarios are covered.