UX is arguably the most important component of a Product or Service. It influences every single element, and factors in heavily to a user’s perception of a brand.

Nielsen Norman

User Experience influences everything from user engagements to making decisions and conversions. It’s not hidden from any product or service company and everyone tries to give the user the best and seamless user experience to their capability.

The average improvement in KPI’s is over 83% after improving user experience “As reported by NNG” and redesigning a product for usability. Individuals who are disappointed with a visit are less likely to buy from the same brand again.

Here are the best ways to fix User Experience issues before they eat your customers?

  • Go with Usability Testing
  • Perform Consumer Behavior Analysis
  • Use Analytics Services to fill in the gaps ( Google Analytics)
  • Use Visual Analytics tools (Hotjar, Mouseflow, Crazy Egg)

Being proactive and properly examining your site/app is your safest bet for correcting any issues and improving the overall UX. In turn, this can have a host of benefits including improved engagement, greater user satisfaction, enhanced conversions, and deeper brand loyalty.

You can test and analyze your product/service In-house, crowdsource or outsource.

Fix the issues before it cost you your customers. Remember “your visitor will never return if they face a bad experience and even worst they may spread the bad word to others or leave negative reviews online and social proofing means a lot in the online world.

*If you are interested to know more about anything mentioned in the article, please get in touch with us!