What is Business?
A basic definition of Business is: “It refers to the organized efforts and activities of individuals to produce and sell goods and services to the customer for profit.” So being very practical and blunt, every business’s (apart from charitable ventures) goal is to generate revenue and maximize the profit.
In order to maximize the profit companies usually leave aside and pay very minimal attention to the source of the profit, which is the User. Companies invest in Development of the product, marketing, without even having a good research on the need of the product/service amongst the users. There is no vetting of the idea and proof of concept but still companies go all guns firing in developing and marketing the application leading their product to a dead-end. There is a lot of back and forth in the development process and a study tells that 50% of developer’s time is spent in doing rework which has its own time and cost additions.
To curb this and in order to generate profit we need the end user to be satisfied which is only possible when the user has achieved their goal or fulfilled their task. So every aspect in business boils down to the customer, either we are making a product or providing a service, User is always kept in mind and then the product/service is shaped accordingly.
Which introduces us to the term Experience.